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Public relations xenophobia's best advocate


#SayNoToXenophobia

Xenophobia is the dislike against people from other countries, it is a phobic behaviour and attitude towards foreigners. South Africa and xenophobia dates to 1980. It is through the media that the world has gotten an insight on xenophobic attacks in South Africa over the years.

On the Xenophobic Attacks in South Africa

The narrative being shared through the media and public relations professionals is the narrative the rest of the world took and ran with. In these narratives some added their own bumps, twists and turns, while others subtracted what suited them. The hashtag say no to xenophobia is a clear example of how powerful the media can be and how it plays a huge role in creating awareness and grow an audience. Saying no to xenophobia quickly became an international hashtag used in different campaigns to stand against xenophobia in South Africa and around the world.



During xenophobia movement in South Africa public relations professionals throughout the country and around the world, had a responsibility to carefully release statements on their companies stand in xenophobia crisis. Every organization's PR team had to be sensitive and avoid making any controversial statements, as it could just be the spark to a wildfire. South African companies were attacked and threated in some foreign countries, as a sign of solidarity to the injustice their fellow brothers were experiencing in South Africa. Hence the wrong statement by any organization, could just be the next target for violence.




As an aspiring public relations professional and foreign students in South Africa, I can clearly take a stand and say that it is important to send out the right message to the media. During the xenophobia crisis in South Africa aggravating media posts and reports circulated the internet which only aggravated the violence in South Africa and for South African companies around the world. Can the narrative always be controlled? maybe not but through public relations and the media it may be contained. It is important for PR professionals to work together with the media to always ensure to portrait fairness, precision, impartial, conversely and respectful representation of views.





Comments

  1. The media is not doing enough to promote this hashtags and end Xenophobia, and you are right, the media should work alongside PR workers to ensure that it is known and people engage with it

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    Replies
    1. As aspiring PR workers i think we should make this part of our goal.

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  2. What a very educational and enlightening information,only if PRPs work closely with the media to ensure fairness and respectful representation of views, this world would be a better place.

    ReplyDelete
    Replies
    1. it definitely would, as using the media effectively would have raise awareness on so many matters.

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  3. Thank you for your blog. It was a very insightful one

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  4. It is important that they are more awareness on the #SayNoToXenophobia. It needs more media coverage. Your blog was helpful.

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    Replies
    1. It really does need more media coverage. Thank you

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  5. I agree with you, though PR or media may not always be able to control the narrative or what is posted out there, however they can get infront of it by doing their best to put out as much truth about the situation as possible. Which I feel they failed in terms of Xenophobia, what was being posted on media to some extent made things worse world wide in terms of what was happening in SA at the time.

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    Replies
    1. It something the country needs to stop normalising

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  6. Xenophobia is a reality in South Africa and having people talk about it, will bring more awareness and reduce xenophobic behaviour around us.

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    Replies
    1. It should not be until it directly concerns you,then people take action

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  7. Thank you so much for this insightful blog. Much needed. Black on black hate is so prominent and it needs to stop!

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    Replies
    1. Always good to speak on the right of humanity

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  8. Very true! It’s really sad having to witness our fellow South Africans constantly accusing foreigners/ immigrants of taking their jobs instead of them working hard like foreigners, for example even in schools you’ll find foreigners being too achievers and that’s because they really work hard also with critical skills, businesses they work hard to improve their lives but just because they don’t and see foreigners doing so well in their country then it is a problem and they want to demand that they have those whereas they didn’t further their education and don’t even know how to run businesses hence all that then leads to strikes, imagine working so hard building something then some people, because of jealously just come and destroy! Heartbreaking
    #Say NO to Xenophobia
    #An African cannot be a foreigner in Africa!

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  9. Good information and i can understand everything.The media should spread more awareness about Xenophobia because it's real affect the country not only the country and the PRP because working with the public with different views its hard. Xenophobia should be controlled

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    Replies
    1. Not only controlled but delt with accordingly

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  10. Wow this information is educational. Thanks for choosing this topic. #Xenophobia should come to an end. We are on nation and we are all equal.

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  11. People need to be educated,about what does on around them

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